However, although Twitter sounds simple, getting to grips with using it and then getting the most out of it can prove to be extremely confusing!
Whether you’re new to the world of Tweets and Twitter or have had an account for some time but feel that you’re not getting the most out of it, there are various things you can do to help you maximise the potential of what can be a powerful marketing tool.
The first thing to do is to fill in your Twitter profile as completely as you possibly can. Don’t try and get away with the bare minimum here: the more effort you put into this, the more success you’ll have and it’s worth bearing in mind that people (potential clients and customers) spend just three seconds deciding whether to follow someone or not. So make sure you what you write is well written.
The icon or image that you choose for your account needs to be good. Don’t use a ‘selfie’ that you’ve taken with your phone! If your business has a logo you should use it but if yours is to be a personal feed, a photo (ideally a professional photo) is the best option. Trust is important on Twitter and if you want to be trusted, respected and followed, you must include a link to your business website or blog. Without this vital link, people are unlikely to follow you.
Next we come to the potentially thorny issue of who to follow and whether to follow them back. When you start out on Twitter the temptation is to follow lots of people at random, organisations etc. However, if you connect with people you find genuinely interesting, friends, anyone connected with your field and organisations you respect, your feed will be of more interest and value to potential clients or customers. Following back is simpler: if someone follows you and you think that what they do seems interesting, following them back is a good way to find out more.
Twitter is not the place to try and sell things. When thinking about what to write about, avoid a sales message at all costs. A little occasional promotion about your services every now and then won’t hurt but that’s all it should be: occasional. Telling people a little about you is good, though, and sharing news and views is great. Finding your Twitter voice can take time so try to relax and your ‘voice’ should begin to develop.
Last and by no means least is the question of how often you should Tweet. It doesn’t have to be a daily thing but you do need to make regular appearances. Make sure you keep tabs on what other people are saying about you and if you reply, make sure it’s quickly.